Psixiatreio

Branding

Handcrafted Identity with a Rock Twist

"Psixiatreio - Mad Grill House" is a new street food spot in Ilioupoli that blends bold flavors, humor, and a rock-inspired aesthetic. With imaginative sandwiches that bear unconventional names like "To Midén" ("The Zero") and "To Diamánti" ("The Diamond"), the restaurant offers a unique experience that goes beyond just food.

We designed a series of illustrations to complement its identity, with the central figure being "The Doctor"—a character inspired by a beloved friend of the owners. Through sketches and creative interventions, his face was seamlessly integrated into iconic photographs of legendary rock bands, creating the illusion that he was part of those historic moments. This approach added a playful and rebellious touch to the project.

The visual identity was further enriched by 10-year-old Michalis, a talented young friend of the restaurant, who brought his own creative flair by crafting unique marker-drawn graphics on paper and directly on the venue's walls.

The illustrations were featured in the menu, social media visuals, and staff t-shirts, while framed artwork, stickers, and neon signs enhanced the space, offering a fully immersive experience.