MUR MUR

Logo design, Identity

The owners of a successful café sought a fresh, distinctive brand identity with an imaginative name that would leave a lasting impression. What draws people to a bustling café? The great coffee, the interesting encounters, the atmosphere.

We arrived at a playful name, MUR MUR, and designed a versatile logo suitable for numerous applications—cards, menus, promotional materials, cups, interior décor elements, and more—all aimed at elevating the brand identity.

We then crafted two adaptable characters who change style, hats, and colors, drawing inspiration from the real people we meet at the café. Their unique features are incorporated into patterns and details that seamlessly enhance the space's ambiance.

A palette of complementary warm and cool tones was chosen to harmonize with various versions of the beloved beverage, blending beautifully with the dominant black. The successful rebranding embraced an existing audience while further cementing the café's status as a favorite hotspot.