Aetheria

Logo Design, Branding
2025

The logo design for Aetheria Boutique Hotel & Spa is rooted in ancient Greek aesthetics, which form the core of the hotel and spa’s overall concept. The spa experience is further enriched by bathing therapies inspired by Ancient Greek traditions.

The symbol combines the arch and the gateway—archetypal elements of entrance and welcome—with linear details inspired by the traditional akrokeramo (roof ornament), creating a contemporary form with timeless references.

The geometric clarity and balance of the lines convey concepts such as harmony, hospitality, and well-being. The objective was to create a distinctive and recognizable mark that remains flexible and functional across the wide range of applications required by a boutique hotel’s brand identity.